Project
Project
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In the fashion of vintage peddlers of old, TheSuperCool is a ‘mobile emporium that goes to the people.’ With hand-selected everyday objects from local and international artists, TheSuperCool retail experience is influenced by fashion, pop culture and the creative industries with a touch of the nostalgic and the handmade.
Our visual concept for TSC was built around the carefully curated curios in their unique pop-up stores – ‘the unearthed gems, the super special, the things you fall in love with’. To reflect these sentiments, we crafted a hand-made logotype and series of signets to be scribbled, stamped, stenciled and stuck on their goodies.
