Folio
SCIPA – Spinal Cord Injury + Physical Activity
Project details
- Identity
- Branding Styleguide
- Stationery
Rehabilitation after spinal cord injury has historically been based on expectations regarding functional outcomes predicted by initial level of injury and severity of impairment and therefore directed at teaching compensatory strategies aimed at independence rather than promoting recovery in the paralysed limbs.
The focus of the SCIPA program is on promoting neurological recovery, maintaining health and wellness, and optimising independence.
Studioalto's brief was to produce an identity for the program that communicated a sense of movement, colour and vibrancy while avoiding medicine and spinal cliches for an audience consisting of patients, academics and government.
The solution conveys the feeling of movement and freedom through a layering of 3 spinal cord cross-sections (the internal butterfly shaped central region made up of nerve cell bodies). The placement of the shapes near the dot of the eye creates the impression of the movement of a butterfly or a person ‘spreading their wings’.