Folio
Velo Cycles
Project details
- Identity
- Branding Illustration
- Stationery
Stock: 100% recycled
Ink: vegetable based - Website Interface
- Brochure
Stock: 100% recycled
Ink: vegetable based
Velo Cycles provides support and products to organisations interested in encouraging cycling, covering everything from a pedal powered mobile mechanic that visits your office, to the provision of company bicycle fleets, bicycle maintenance and rider education.
A unique bike store catering to all types of urban cyclists, Velo provides a wider range of products and services than the standard high street bike shop, meaning the brand needed to appeal to a diverse demographic.
In response to this broad identity brief, Studioalto designed a bold but friendly logo that communicates the message 'we speak bike'. To accompany the logo, a brand illustration was developed to capture the diversity and creativity of urban cyclists, and appears across all subsequent communications.