Better roads for a better future
Based in Northern Queensland, ASPIC infrastructure specialise in road construction, road maintenance and road rehabilitation works – with a particular focus on asphalt laying and surfacing, bitumen spray sealing, road profiling, insitu stabilisation works and civil construction.
Studio Alto was engaged to provide a clean, modern and sophisticated overhaul to the Aspic brand. We designed the logo as a nod to the process of paving – the upstroke of the A representing the initial laying; while the downstroke represents the final product. We then paired the logo with a highly structured typeface.