The most comprehensive buying event on the Australian fashion calendar.
Fashion Exposed is a twice-yearly event where the fashion industry meet, source and buy collections from over 1500 diverse Australian and International brands, all at one destination. It is the most comprehensive Australian fashion event on the buying calendar and provides a unique platform where fashion meets business.
Working with only the established brand mark, we were engaged by Australian Exhibitions and Conferences to design a campaign identity and develop a style guide for Fashion Exposed 2012. We observed seasonal fashion styles and colours for inspiration. This visual identity was designed as part of a larger project for Australian Exhibitions and Conferences, and includes: Bags & Accessories Fair, Premiere & Australian Shoe Fair.