“Throughout the design process, the Studio Alto team were methodical in their approach and their talent shone through in the end result. Both management and the client were impressed with the outcome which will form a foundation for the overall marketing direction.”
From notoriety to namesake
In one of our juiciest briefs to date, Studio Alto was engaged by property managers Knight Frank to re-brand Madame Brussels Lane. This retail precinct derives its name from a notorious Melburnian, multiple brothel owner and local resident, Madame Brussels.
The brief was to create a ‘sense of place’ in the modern laneway that is imbued with the mythology, character and personality of Mme B.
While immersing ourselves in the history of ‘Marvellous Melbourne’, we took inspiration from a press excerpt at the height of Mme B’s infamy in 1889. Conservative moral crusaders claimed that she had been “parading in Collins Street in charge of a beautiful girl under 20 with a white feather in her hat, indicating that her maiden virtue was to be had for a price ‘in her gilded den’.” The solution achieved an elegant mark that adds to the mythology surrounding the namesake of the laneway.