Mme. Brussels Lane

A sense of place

Client: Knight Frank & ISPT Super Property What we did: Brand Visual Identity, Environmental & Exhibition, Print

From notoriety to namesake

Winner Brand New Awards 2010 — Category Logo (Professional)

In one of our juiciest briefs to date, Studio Alto was engaged by property managers Knight Frank to re-brand Madame Brussels Lane. This retail precinct derives its name from a notorious Melburnian, multiple brothel owner and local resident, Madame Brussels.

The brief was to create a ‘sense of place’ in the modern laneway that is imbued with the mythology, character and personality of Mme B.

While immersing ourselves in the history of ‘Marvellous Melbourne’, we took inspiration from a press excerpt at the height of Mme B’s infamy in 1889. Conservative moral crusaders claimed that she had been “parading in Collins Street in charge of a beautiful girl under 20 with a white feather in her hat, indicating that her maiden virtue was to be had for a price ‘in her gilded den’.” The solution achieved an elegant mark that adds to the mythology surrounding the namesake of the laneway.

Award winning logo design Melbourne | Studio Alto Madame Brussels Lane Logo Design Melbourne | Studio Alto

 

A dash of the past to season the present

Madame Brussels Graphic Design Melbourne | Studio Alto Madame Brussels Brand Design Melbourne | Studio Alto Madame Brussels Graphic Design Melbourne | Studio Alto Madame Brussels Graphic Design Melbourne | Studio Alto
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