Co-located with Mercedes-Benz Fashion Week Australia, Premiere is a boutique trade fair showcasing a carefully selected collection of local and international fashion labels which cater to a more exclusive sector in the fashion industry.
Since 2011, we have worked with Informa Exhibtions to bring a fresh visual identity to the bi-annual Premiere Trade Fair.
In 2013, the event was run concurrently with Mercedes-Benz Fashion Week Australia, making it part of the largest boutique fashion trade platform in the Southern Hemisphere.
To take the 2013 visual identity to a new level, we commissioned a branded LED sign to be the centre piece of all Premiere communications, literally putting the Premiere brand up in lights.
The light show