Premiere

Up in lights

Client : Informa Exhibitions What we did : Brand Visual Identity, Print

Putting the Premiere brand up in lights.

Co-located with Mercedes-Benz Fashion Week Australia, Premiere is a boutique trade fair showcasing a carefully selected collection of local and international fashion labels which cater to a more exclusive sector in the fashion industry.

Since 2011, we have worked with Informa Exhibtions to bring a fresh visual identity to the bi-annual Premiere Trade Fair.

In 2013, the event was run concurrently with Mercedes-Benz Fashion Week Australia, making it part of the largest boutique fashion trade platform in the Southern Hemisphere.

To take the 2013 visual identity to a new level, we commissioned a branded LED sign to be the centre piece of all Premiere communications, literally putting the Premiere brand up in lights.

Premiere Fashion Brand Identity | Studio Alto Premiere Fashion Event Brand Identity | Studio Alto

Print Applications

Premiere Fashion Brand Identity and Campaign | Studio Alto Premiere Fashion Brand Identity and Campaign | Studio Alto

The light show

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