Australian Shoe Fair

Sweet kicks!

Client: Australian Exhibitions & Conferences What we did: Art Direction, Brand Visual Identity, Print

The major sourcing, buying and networking event for the Australian footwear industry.

Shoes and more

The Australian Shoe Fair is the major sourcing, buying and networking event for the Australian footwear industry. Showcasing the most comprehensive range of footwear brands in the women’s, men’s and children’s categories, the Australian Shoe Fair provides an opportunity to preview all of next season’s styles at one destination.

A very good year

The 2013 campaign was designed to give an edge to the visual identity of the Fair. We introduced the brand to bold, interlocking colours. We sourced a mix of quirky objects, got out the paints and created a surreal composition – illustrating the diverse gathering of this year’s exhibitors.

 

Sweet kicks

StudioAlto_ASF_Flyer1 StudioAlto_ASF_Flyer2 StudioAlto_ASF_Flyer3

A refreshed identity

Brand New

Studio Alto was also given the opportunity to re-invent the branding of Australian Shoe Fair. The result is a bold, abbreviated logotype with flexible variations which we hope will form a timeless connection across all future campaigns.

 

StudioAlto_ASF_Logos

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