T2 Pure

Pure Goodness

Client: T2 Tea What we did: Art Direction, Brand Visual Identity, Digital, Print

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Feeling Super with Pure Ingredients

Joining forces with T2’s Creative Director, Bryce Ford, we focused on four key attributes essential to T2’s super tea range and paired these with pure ingredients and recipe combinations. Billboard posters covered walls in strategic positions around Australia. Bold design took over T2’s website, email marketing, in-store signage, recipe cards, uniforms, packaging and social media.

The imagery for this campaign came from two very different photoshoots that both occurred on the same day. The first was a set of portraits personifying the four attributes (photography by Adam Gibson). The second shoot starred a delicious range of pure ingredients with styled recipe shots and teawares (photography by Jason Reekie / styling by Rebecca Howell). Pure gold!

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