Super cool stuff for people with creative bones.
In the fashion of vintage peddlers of old, The SuperCool is a ‘mobile emporium that goes to the people.’ With owners Noonie and Kate traveling the world to bring you hand-selected everyday objects from local and international artists, The SuperCool retail experience is influenced by fashion, pop culture and the creative industries with a touch of nostalgia and craftsmanship.
Our visual concept for TSC was built around the carefully curated curios in their unique pop-up stores – ‘the unearthed gems, the super special, the things you fall in love with’. To reflect these sentiments, we crafted a hand-made logotype and series of signets to be scribbled, stamped, stencilled and stuck on their goodies. Header image courtesy of the super cool Jason Reekie; all other photography ©Studio Alto.
“Studio Alto nailed our brief and came back to us with a brand identity that we not only love and really speaks to us, but also continues (nearly 2 years on) to receive many compliments and respect from creatives in the industry. Their ability to understand and get to the core of our brand, and continue to come up with creative solutions to our constant need for new design is testament to the awesomeness that is Studio Alto.”
Kate & Noonie of TheSuperCool