Treasures from the deep.
Studio Alto worked with curators the at Public Records Office Victoria and the Old Treasury Building to design the permanent exhibition of rare and interesting original documents, maps and photographs from Victoria’s state archives.
The design brief specified that the six exhibition spaces at the Old Treasury Building have an identifiable, consistent and cohesive visual identity and branding system, with each space maintaining a unique presence. Additionally, the design must have broad appeal from school students to new visitors to Melbourne, be complimentary to the building architecture, and be engaging, informative, legible and elegant.
To bring the eclectic mix of archives together, our design solution drew on two elements common to the items exhibited – text and image and the way it has been recorded over time from the written word, to offset lithographic print to digital media. The concept execution visualises this idea through hand rendered or engraved line, the printed dot and the digital pixel, creating subtle graphic elements utilised across the exhibits. In combination with a strong typographic foundation and content specific colour palette, the outcome is an engaging tour of Victoria’s rich history.