An investigation into the brand and marketing trends of over 100 tertiary education providers across Australia and New Zealand.
Everyone knows the clichés around tertiary education brand and marketing—smiling, happy faces of young adults complemented by an inspirational message about the future.
You only have to talk to anyone in the education sector about the stereotypical campaign and you’ll see a knowing eye-roll. But is it fair or true? Are all tertiary education brands sending the same message? And if so, why?
We thought we would find out.