Services
Amplify your brand awareness. Connect with your people.
Brand Awareness
“We need to attract and engage a larger audience.”
We can help you build more awareness around your brand offering to attract new audiences, and better engage existing ones.
Things we do:
Brand strategy, brand creation, awareness campaigns and marketing campaigns.
How we do it:
Discovery: We look at the current challenges and market opportunities.
Design thinking: Together we design the strategy for success – with metrics and goals.
Design doing: We can design all brand marketing and comms pieces to attract and inspire your audience.
Launch: We create a communications plan to connect your message to market.
Example: Rebranding Rehab for the University of Melbourne.
Need more awareness? Let’s talk.
Brand Creation
“We want to bring a new idea to life.”
We love new ideas – bring them on! We can help you achieve the best possible “product-to-market fit” for your new game-changing idea. Need a shiny new brand and impactful launch campaign? We can help with that too.
Things we do:
Product ideation workshops, market research, brand strategy and creation, pitch decks and launch campaigns.
How we do it:
Product discovery: We help refine the big idea, your value proposition and market fit in our product ideation workshops.
Design thinking: Together we design the strategy for success – with metrics and goals.
Design doing: We’re able to design all the marketing and comms pieces you may need along the way.
Launch: Time to connect your new product to those who need it most – your audience.
Example: Designing the future of Melbourne with MID.
Launching a big idea? Let’s talk.
Brand Differentiation
“We need to differentiate what we do from the competitors.”
We can help build a compelling brand story around your unique point of difference. Enabling you to better connect with your desired audience, while separating you from those pesky competitors.
Things we do:
Brand positioning workshops, value proposition refinement, brand strategy and brand transformation.
How we do it:
Discovery: We work with you to uncover your current brand positioning and market challenges.
Design thinking: Together we design a brand positioning strategy – with metrics and goals.
Brand transformation: We build a compelling brand story centred on your new positioning.
Action plan: We create a communications plan to connect your revitalised brand story and unique point of difference to market.
Example: Changing the perceptions around science for Monash University.
Need to explore your USP? Let’s talk.
Brand Positioning
“Our brand lacks clarity – we need a clear brand story and market strategy.”
We can take the abstract concept of “brand” and bring clarity to it. Making sure everyone is on the same mission – working together with unified purpose – striving for a common goal.
Things we do:
Research, brand narrative, brand transformation and launch campaigns.
How we do it:
Research: We talk to you, your staff and your customers to uncover current brand and market perceptions.
Brand rediscovery: We help you and your team define an authentic brand narrative– complete with things like values, vision and core purpose.
Brand transformation: We take the above and convert it into a tangible brand visual identity.
Action plan: We develop a communications and marketing plan to connect your renewed brand identity to everyone on the inside, and everyone on the outside.
Example: Tapping into the experience economy for William Angliss Institute.
Brand lacking vision? Let’s talk.
Brand Transformation
“We’ve outgrown our existing brand. We need to evolve.”
Sometimes businesses outgrow their brands. It’s a fact of life. We can help you navigate change and gear you up with a brand, and marketing strategies, that will stand the test of time.
Things we do:
Brand transformation, and marketing & communications strategies.
How we do it:
Diagnostic: We work with you to uncover current challenges and future market opportunities.
Design thinking: Together we design a strategy for success – with metrics and goals.
Design doing: We work to make the strategies become tangible outputs.
Implementation: We create a launch plan to connect your new product to those who need it most.
Example: Taking user experience to a new level for Rising Software.
