Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.
As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.
A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.
I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?