Brand

The view from Alto

Where you look is where you go.

Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.

New year, new opportunities.

As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.

What's keeping you awake at night?

We thought it was high time we stopped talking and asked the question: what are you losing sleep over? It’s your turn to take the mic.

Navigating the seas of brand differentiation in tertiary education

A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.

Innovation for donkeys.

I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?

Your Future Starts Meh.

The conversation de jour is ‘The Future of Work’. Everywhere you look, you’ll read about how the robots are coming to take our jobs. AI. Automation. Algorithms. Machine learning. What does this mean for ‘human learning’ in the education and training sector?

The other side of the door.

As one door closes, others open. We came into the process of repositioning Alto in the knowledge that we couldn’t go on being everything to everyone. We had to change. We had to close a few doors, and at the same time needed a reason to knock on new ones.

Worst. Client. Ever.

We’ve never had a ‘brand’. No why, no vision, no mission.
We’ve never marketed ourselves – we’ve never had anything to say, no story to tell, no one to tell it to.
We’ve been our own worst client. Until now.