The view from Alto

Innovation for donkeys.

I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?