Marketing

The view from Alto

What's keeping you awake at night?

We thought it was high time we stopped talking and asked the question: what are you losing sleep over? It’s your turn to take the mic.

Content is not king.

It takes too long and too much effort to just create ‘content’. For it to be worthwhile writing and reading, it must be valuable for the writer and the reader. It must be words worth sharing. So, is it worth all the effort?

Navigating the seas of brand differentiation in tertiary education

A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.

Innovation for donkeys.

I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?

Your Future Starts Meh.

The conversation de jour is ‘The Future of Work’. Everywhere you look, you’ll read about how the robots are coming to take our jobs. AI. Automation. Algorithms. Machine learning. What does this mean for ‘human learning’ in the education and training sector?