Why We Do It - Studio Alto | Brand Design Agency in Melbourne
Alto.

Why

Knowledge is powerful.

We believe ongoing learning plays a powerful role in a person’s life of work, their happiness, well-being and contribution to the world. Equally, we believe the education and knowledge sector drives economic growth, innovation and social advancement.

However, the way that learning ‘works’, and the role that knowledge providers and creators play in the future is less clear. We believe it will be more accessible, diverse, collaborative, vibrant and creative than ever before.

Here’s how we see it.

 

 

The future of work.
Not what it used to be.

We’re currently in the midst of the fourth industrial revolution, and new jobs are appearing as fast as old ones disappear.

What’s more, it’s now predicted that the average 15 year old will have 17 jobs across five different careers throughout their lifetime.

The future of work – what does it look like? And how can we best prepare people for a life of work and learning?

 

A lifetime of learning.
No longer just the thing you do before you get a job.

Each new job and career will require new skills, knowledge or training. Education is no longer just the stage you go through before you get into the ‘real-world’ of work, it’s a lifelong pursuit.

What does this shift mean for learning brands? How can they attract, engage and retain students over a lifetime of learning, rather than just pre-career?

 

Life is work.
Never work a day.

The average person will spend approximately 60 years working towards, or working in, their career. That is the majority of your life. Like it or not, Life is work.

We believe that satisfaction in your life’s work is the key to happiness. As well as being fairly rewarded, people want to feel valued, useful and a sense of pride and achievement from their work.

How can we connect the right people with the right providers so they get the education they need to succeed in work and life and ‘never work a day’, while making valuable contributions to the world around them?

 

The education experience.
Anyone, anywhere, anytime.

Specialist knowledge and skills are easily accessible to anyone, anywhere, anytime. There are a vast number of learning paths to choose from to train, re-train, skill-up, start-up. Whatever you want to do, whatever you want to study, it’s all possible. And on your terms.

The balance of power has moved from the educators to the educated, and learning is becoming increasingly personalised. In the competition for the minds of learners, how can learning brands find an edge?

 

The Knowledge Economy.
A shared economy.

As economies shift from growing, making and digging up things, to thinking about things, traditional learning institutes are changing their relationships with their communities. Once hidden behind sandstone walls, knowledge is more accessible than ever before.

How can learning institutes better communicate, integrate, and engage with industry, government and community?