Going to tender for creative services is a bit like walking into your local doctors clinic with a self diagnosed problem and insisting that you know the treatment required for your ‘condition’.
What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand strategy, a beacon of clarity, unity and market differentiation. How do you get it right? Instead of thinking about the value, think about the cost.
As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.