Words | Studio Alto | Brand Design Agency in Melbourne

Words

The view from Alto.

What's in it for me?

Most of us are too polite to say it, but it’s the question we’re weighing up when we’re made an offer or making a decision—’what’s in it for me?’ Too often brands make this decision harder than it should be for consumers by failing to understand or clearly articulate their value proposition.

What if you only had 24 hours to fix the planet?

Over time, we’ve designed our own rapidly warming world. We’ve got ourselves into this mess, now are we smart enough to design ourselves out of it? In the time we have left?

A visit to your local creative practitioner.

Going to tender for creative services is a bit like walking into your local doctors clinic with a self diagnosed problem and insisting that you know the treatment required for your ‘condition’.

What do you want to be when you grow up?

It’s not only at the tail end of secondary school that we need guidance on our career journey—it’s lifelong. So what’s the secret to getting where you want to be in your career?

Got a vision? Make it a moonshot.

Why is it that most vision statements aren’t all that visionary? More of a muddled stew of company-centric goals seasoned with some personal values.

Brand values: bullsh*t or beacon?

What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand strategy, a beacon of clarity, unity and market differentiation. How do you get it right? Instead of thinking about the value, think about the cost.

Designing a career.

What influences the decisions made by young people while embarking on their career journey? And how could we redesign careers? Here’s some insights into the mind of a recent graduate.

Change one thing, change everything.

If you could change one thing today in education to make the most positive impact, what would it be?

The opposite of design thinking.

What are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it put designers out of a job?

Where you look is where you go.

Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.

New year, new opportunities.

As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.

Avoiding the pitfalls of rebranding.

Like anything your brand needs to move with the times and respond to culture to remain relevant. Good brands evolve seemingly effortlessly. Others fail miserably. Here’s three ideas on how to avoid a rebrand blunder.

What's keeping you awake at night?

We thought it was high time we stopped talking and asked the question: what are you losing sleep over? It’s your turn to take the mic.

Content is not king.

It takes too long and too much effort to just create ‘content’. For it to be worthwhile writing and reading, it must be valuable for the writer and the reader. It must be words worth sharing. So, is it worth all the effort?

When strategy is the difference between life and death.

For most businesses, strategies aren’t life or death situations, however there is a lot that can be learned and applied from the way that an emergency service formulates and implements strategy.

Navigating the seas of brand differentiation in tertiary education

A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.

Innovation for donkeys.

I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?

Your Future Starts Meh.

The conversation de jour is ‘The Future of Work’. Everywhere you look, you’ll read about how the robots are coming to take our jobs. AI. Automation. Algorithms. Machine learning. What does this mean for ‘human learning’ in the education and training sector?

The other side of the door.

As one door closes, others open. We came into the process of repositioning Alto in the knowledge that we couldn’t go on being everything to everyone. We had to change. We had to close a few doors, and at the same time needed a reason to knock on new ones.

Worst. Client. Ever.

We’ve never had a ‘brand’. No why, no vision, no mission.
We’ve never marketed ourselves – we’ve never had anything to say, no story to tell, no one to tell it to.
We’ve been our own worst client. Until now.