Words

The view from Alto

A visit to your local creative practitioner.

Going to tender for creative services is a bit like walking into your local doctors clinic with a self diagnosed problem and insisting that you know the treatment required for your ‘condition’.

What do you want to be when you grow up?

It’s not only at the tail end of secondary school that we need guidance on our career journey—it’s lifelong. So what’s the secret to getting where you want to be in your career?

Got a vision? Make it a moonshot.

Why is it that most vision statements aren’t all that visionary? More of a muddled stew of company-centric goals seasoned with some personal values.

Brand values: bullsh*t or beacon?

What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand strategy, a beacon of clarity, unity and market differentiation. How do you get it right? Instead of thinking about the value, think about the cost.

Designing a career.

What influences the decisions made by young people while embarking on their career journey? And how could we redesign careers? Here’s some insights into the mind of a recent graduate.

Change one thing, change everything.

If you could change one thing today in education to make the most positive impact, what would it be?

The opposite of design thinking.

What are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it put designers out of a job?

Where you look is where you go.

Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.

New year, new opportunities.

As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.

Avoiding the pitfalls of rebranding.

Like anything your brand needs to move with the times and respond to culture to remain relevant. Good brands evolve seemingly effortlessly. Others fail miserably. Here’s three ideas on how to avoid a rebrand blunder.