Words

The view from Alto

What's in it for me?

Most of us are too polite to say it, but it’s the question we’re weighing up when we’re made an offer or making a decision—’what’s in it for me?’ Too often brands make this decision harder than it should be for consumers by failing to understand or clearly articulate their value proposition.

What if you only had 24 hours to fix the planet?

Over time, we’ve designed our own rapidly warming world. We’ve got ourselves into this mess, now are we smart enough to design ourselves out of it? In the time we have left?

A visit to your local creative practitioner.

Going to tender for creative services is a bit like walking into your local doctors clinic with a self diagnosed problem and insisting that you know the treatment required for your ‘condition’.

What do you want to be when you grow up?

It’s not only at the tail end of secondary school that we need guidance on our career journey—it’s lifelong. So what’s the secret to getting where you want to be in your career?

Got a vision? Make it a moonshot.

Why is it that most vision statements aren’t all that visionary? More of a muddled stew of company-centric goals seasoned with some personal values.

Brand values: bullsh*t or beacon?

What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand strategy, a beacon of clarity, unity and market differentiation. How do you get it right? Instead of thinking about the value, think about the cost.

Designing a career.

What influences the decisions made by young people while embarking on their career journey? And how could we redesign careers? Here’s some insights into the mind of a recent graduate.

Change one thing, change everything.

If you could change one thing today in education to make the most positive impact, what would it be?

The opposite of design thinking.

What are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it put designers out of a job?

Where you look is where you go.

Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.