Change one thing, change everything.
If you could change one thing today in education to make the most positive impact, what would it be?
Words
The view from Alto
The opposite of design thinking.
What are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it put designers out of a job?
Where you look is where you go.
Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and that’s been 100% true for our evolution as an agency in 2018.
New year, new opportunities.
As the new year rolls in, we set off to school, work, (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in twenty-shine-teen. For educational institutes, a new year welcomes dazzling opportunities to shine bright and stand out from the deep sea of familiar faces. Here are the predicted trends in education branding we expect to see more of in 2019.
Avoiding the pitfalls of rebranding.
Like anything your brand needs to move with the times and respond to culture to remain relevant. Good brands evolve seemingly effortlessly. Others fail miserably. Here’s three ideas on how to avoid a rebrand blunder.
What's keeping you awake at night?
We thought it was high time we stopped talking and asked the question: what are you losing sleep over? It’s your turn to take the mic.
Content is not king.
It takes too long and too much effort to just create ‘content’. For it to be worthwhile writing and reading, it must be valuable for the writer and the reader. It must be words worth sharing. So, is it worth all the effort?
When strategy is the difference between life and death.
For most businesses, strategies aren’t life or death situations, however there is a lot that can be learned and applied from the way that an emergency service formulates and implements strategy.
Navigating the seas of brand differentiation in tertiary education
A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.
Innovation for donkeys.
I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?