Words

The view from Alto

Avoiding the pitfalls of rebranding.

Like anything your brand needs to move with the times and respond to culture to remain relevant. Good brands evolve seemingly effortlessly. Others fail miserably. Here’s three ideas on how to avoid a rebrand blunder.

What's keeping you awake at night?

We thought it was high time we stopped talking and asked the question: what are you losing sleep over? It’s your turn to take the mic.

Content is not king.

It takes too long and too much effort to just create ‘content’. For it to be worthwhile writing and reading, it must be valuable for the writer and the reader. It must be words worth sharing. So, is it worth all the effort?

When strategy is the difference between life and death.

For most businesses, strategies aren’t life or death situations, however there is a lot that can be learned and applied from the way that an emergency service formulates and implements strategy.

Navigating the seas of brand differentiation in tertiary education

A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.

Innovation for donkeys.

I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?

Your Future Starts Meh.

The conversation de jour is ‘The Future of Work’. Everywhere you look, you’ll read about how the robots are coming to take our jobs. AI. Automation. Algorithms. Machine learning. What does this mean for ‘human learning’ in the education and training sector?

The other side of the door.

As one door closes, others open. We came into the process of repositioning Alto in the knowledge that we couldn’t go on being everything to everyone. We had to change. We had to close a few doors, and at the same time needed a reason to knock on new ones.

Worst. Client. Ever.

We’ve never had a ‘brand’. No why, no vision, no mission.
We’ve never marketed ourselves – we’ve never had anything to say, no story to tell, no one to tell it to.
We’ve been our own worst client. Until now.

A moving tale.

We’re moving studio. Again. This is the third time since we started Alto, almost seven years to the day.