As one door closes, others open. We came into the process of repositioning Alto in the knowledge that we couldn’t go on being everything to everyone. We had to change. We had to close a few doors, and at the same time needed a reason to knock on new ones.
We’ve never had a ‘brand’. No why, no vision, no mission.
We’ve never marketed ourselves – we’ve never had anything to say, no story to tell, no one to tell it to.
We’ve been our own worst client. Until now.
We’re moving studio. Again. This is the third time since we started Alto, almost seven years to the day.