Like anything your brand needs to move with the times and respond to culture to remain relevant. Good brands evolve seemingly effortlessly. Others fail miserably. Here’s three ideas on how to avoid a rebrand blunder.
For most businesses, strategies aren’t life or death situations, however there is a lot that can be learned and applied from the way that an emergency service formulates and implements strategy.
A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our tertiary education brands in the minds of prospective students.
I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy grail of innovation are the unicorns, and the pantheon of tech demigods — Jobs, Gates, Musk et al. How can I, a mere mortal, innovate when I couldn’t code my way out of a paper bag, let alone land rockets in the Pacific?