8 bits of awesome

When Circuit Recruitment approached us for a complete revamp of their brand identity, we gave them the rock star treatment.

Melbourne Design Awards Finalist 2013 – Graphic Design, Corporate Identity & Branding


The Challenge

The challenge was to bring a personable side to the corporate IT recruitment industry – an industry that can seem complicated and inaccessible to non IT folk. Our aim was to portray Circuit Recruitment as an industry leader with a sociable point of difference.

The Big Idea

We proposed to bring a sense of fun, familiarity, creativity, energy and warmth to the brand by playing up the nostalgia of 80’s and 90’s computer graphics, while turning the notion of the IT geek on its head. We also threw in a dash of stereotypical corporate-marketing-mockery for good measure.





Pixels, Parties & Photoshoots

To bring the idea to life, we conceptualised a vibrant photo shoot with the Circuit ‘IT Rock stars’ wielding absurd, oversized 8 Bit props – a celebration of good ol’ geekery. The 10hr photo shoot was like a Christmas party.

The client brought along 30+ people, food, drinks and animals to all fit into the small studio. There was no professional talent, just real people in the IT industry. Fortunately, they were all good-looking geeks who weren’t camera shy.

Take a look behind the scenes