When Circuit Recruitment approached us for a complete revamp of their brand identity, we gave them the rock star treatment.
The challenge was to bring a personable side to the corporate IT recruitment industry – an industry that can seem complicated and inaccessible to non IT folk. Our aim was to portray Circuit Recruitment as an industry leader with a sociable point of difference.
The Big Idea
We proposed to bring a sense of fun, familiarity, creativity, energy and warmth to the brand by playing up the nostalgia of 80’s and 90’s computer graphics, while turning the notion of the IT geek on its head. We also threw in a dash of stereotypical corporate-marketing-mockery for good measure.