Decor + Design

Modular Design

Showcasing the best of Australian interiors

The Decor + Design Show is Australia’s premier interiors event, showcasing the latest interior products and furnishings from leading companies across the country. Informa Exhibitions approached Studio Alto to refresh the visual identity of the show and produce the 2014 creative.

In developing the creative, we kept in view the fact that interior products can be highly modular on one end of the spectrum but also very organic on the other; thus we designed a (city-specific) logo lockup interwoven in the creative with organic shapes flowing over one another.