RMIT PSI - Creative Branding for RMIT | Studio Alto

RMIT University PSI

Turning complex ideas into new opportunities.

How do you create an identity for a team who deal with some of the most complicated and ambiguous ideas and opportunities at one of Australia’s largest universities?

You help unify all members of the team by defining their purpose and bringing it to life, so they can focus on doing what they do best —  building the future of RMIT University.



Specialists in complex opportunities.

The PSI team (Policy, Strategy & Impact) are an internal team within RMIT University who specialise in dealing with complex opportunities for RMIT. The PSI team work internally & externally to build, refine and create systems and relationships that share RMIT’s vision for the future of innovation. Working across three distinct areas, the PSI team help take vague, early ideas and turn them into opportunities and success stories. 


Visualising ambiguity.

Like most organisations and businesses that are too close to what they do, the PSI team at RMIT found it hard to explain exactly what they do, especially due to the complex nature of their work. We helped elevate the internal and external profile of PSI by developing a consistent and cohesive brand narrative and visual identity that helped to unify the PSI team, enabling them to collaborate, grow and develop as a team.  

The visual style we developed symbolises the work that the PSI team do — turning the abstract into tangible outcomes. We developed visual gradient shapes for each sector (Policy, Strategy & Impact) to help communicate a sense of unity between each sector, whilst still adhering to the same visual style.




A united front.

We worked with RMIT to develop a strategic brand strategy, messaging refresh and visual identity to consolidate the PSI team, giving them greater opportunity to tackle complex opportunities and possibilities as a united front.