T2 Beets

Bringing back the Beet

Alto T2 campaign imagery

T2’s creative director, Bryce Ford, contacted us with a simple brief: Bring the Beet back!

T2 was about to drop an exciting new range of beetroot-infused teas, best accompanied with bangin’ beats. To launch this new range into the stratosphere T2 booked a well known DJ to do an east coast in-store tour. Melbourne-based illustrator, Craig Mahoney, produced a range of bold street art inspired illustrations to form a solid foundation for the campaign. Alto’s job was to crank it up to 11 and create campaign visuals to launch these tasty beets. Teaming up with photographer, Jason Reekie, and stylist, Rebecca Howell, we produced a suite of product images and marketing collateral that really made a splash.