Health. Wellness. Beauty.
Feted as Australia’s premier destination for health, wellness and beauty, the Vitality show aims to kickstart your fitness routine, update your beauty regime, nurture your body and engage your mind. The show is targeted predominantly at females who pride themselves on being confident in mind and body, are financially independent and looking to connect with like-minded individuals, or to simply spend a relaxing day out with their friends.
Tasked with the challenge of creating a brand visual identity that is dynamic but balanced, energetic but poised, we based our concept around the ‘mandala’ – a commonly recognised circular symbol representing the universe and wholeness in Hindu and Buddhist tradition. Thus the main visual focus became a series of concentric rings and shapes based around the show’s main themes and departments. The key launch piece – the exhibitor and sponsor launch pack – was a special die cut envelope with gold foil finishing.
“It was important to get the branding right with the launch of Vitality and I’m happy to say Studio Alto nailed the brief. The design was exactly what we were after… clean & flexible, the need to explore individual treatments, as well as ensuring the mainly female audience would be drawn to it. We continue to receive positive comments on the look and feel of the show branding and as a result, couldn’t be happier.”
Sally Cutler, Marketing Director
Informa Exhibitions Australia