Yume is a social enterprise whose mission is to reduce commercial food waste in Australia.
We worked with them to bring the passion, purpose and personality of the team to their brand expression.
Yume came to us with a start-up brand identity that was ad-hoc, inconsistent and no longer communicated the right message to their market. As a platform, they had pivoted their offering, and now wanted to go back to market with a more compelling message and identity to reflect the true personality and value of their brand. The perfect opportunity for a refresh.
We transformed their brand expression, establishing brand pillars – ‘Yume’s Three P(eas)’, brand narrative, tone-of-voice and messaging, and rolled out much needed business development collateral. We also built up the brand’s guidelines in the background to support the internal marketing and design team to keep Yume ‘on-brand’.
The outcome was a rapid refresh of the business development team’s presentation tools, resulting in a much more sophisticated pitch to potential customers, and a better brand experience for their community.